Toro Takes Another Step Forward in the Snow Industry

The Toro Company just announced yesterday that they are diving even deeper into the snow and ice management world by acquiring Venture Products, Inc., manufacturer of Ventrac Products. Ventrac is a leading manufacturer of durable compact tractors that have a nearly unlimited assortment of attachments for all types of snow removal. A few years back, The Toro Company acquired Boss Snowplows, so they are no stranger to the Snow and Ice Management industry and seem to be focused on growing their presence in the snow contractor world.

Ventrac Snow Equipment - Being Acquired by Toro
Ventrac Snow Equipment – Being Acquired by Toro

Ventrac’s compact tractors have long been an industry favorite primarily for managing sidewalk snow. They are powerful and incredibly versatile. You can add just about anything to a Ventrac tractor, including a winter cab enclosure, a variety of snow plow blades and snow brooms, a snow blower, drop spreader and more! Ventrac will bring a powerful new product to the Toro line of equipment. We featured their 4500z and 3400 models last fall…

Ventrac Compact Tractor Video

The Toro Company was once considered primarily a turf maintenance, but over the years they have massively expanded their product offerings to include snow management, landscape, rental and specialty construction equipment, and irrigation solutions. The biggest news to our industry, of course, was their acquisition of BOSS Snowplows in 2014. Along with having snow plows in virtually every shape and size, BOSS also has the revolutionary Snowrator, plus a growing lineup of salt and sand spreaders, and box plows built for the snow and ice management professional. But really, we don’t have to tell you how important BOSS products are to our industry for big time snow removal, so adding Ventrac for sidewalk snow management is a perfect addition to Toro’s snow and ice management solutions.

“Ventrac is well recognized in the industry for its market-leading innovation and commitment to meeting the diverse needs of customers. This acquisition supports our growth strategy in the professional market with the addition of a strong brand and expanded product offering to customers in the turf, landscape, and snow and ice maintenance categories.  We have long respected and admired the Ventrac team, and we look forward to helping them grow on the successful foundation they have built in Orrville, Ohio.”

Richard M. Olson, The Toro Company’s chairman and chief executive officer

The purchase of Venture Products Inc. is subject to regulatory approvals and currently anticipated to close before the end of The Toro Company’s fiscal 2020 second quarter.  The purchase price is reportedly $167.5 million in cash, subject to certain adjustments. If you’d like to get more information about The Toro Company and it’s host of products, contact them today!