Monthly Archives: January 2015

Help define the future of the snow industry

‘The future can be full of promise provided we come together as an industry to fight for the greater good and protection of snow professionals.’

By Jason Case, CSP
The last few years have been very exciting and challenging in the snow industry. We have all seen record-breaking snowfall, salt shortages and insurance issues, but have persevered despite a struggling economy. Today is a new day, as our industry has evolved and is now being taken seriously by property owners, legislators and the general public. So, what is the future of snow & ice? How will the laws enforce and govern change? And who will be there to help guide us through the unknown?

Risk Management
When I think of the challenges contractors will face in the immediate future, risk management is the first thing that comes to mind. The insurance industry is frightened by the nature of the snow business, and it seems like contractors take on all the risk, even when they do everything possible to get the job done. How can we defend ourselves in a litigious world? SIMA understands these issues, and with your help we are collectively developing and publishing industry standards, best practices, salt application rates, and education through the Advanced Snow Management (ASM) and Certified Snow Professional (CSP) programs. 

Contract reform also needs to be considered, as well as legislative change that helps defend contractors from frivolous lawsuits. The future can be full of promise provided we come together as an industry to fight for the greater good and protection of snow professionals. 

Environmental concerns
Environmental concern is continuously on the rise. A salt shortage correlates to the amount of product distributed into the environment. Are we over applying? Many contractors feel the more product they apply the faster snow & ice melt. Multiple applications help achieve bare pavement, meeting consumer needs and reducing the risk of slip and falls. Recent studies funded by SIMA will demonstrate that contractors can achieve acceptable results with less product. 

We all have a responsibility to help protect our watershed areas. SIMA is the go-to resource to help contractors understand that spreading fewer chlorides means being environmentally responsible. By utilizing new technologies, coated rock salt, liquids, advanced equipment and training, we can help preserve our environment and still provide safe and accessible vehicle and pedestrian ways.

Look to the future
Leadership is the future of our industry. It’s because of pioneers like Alan Steiman, CSP, and Brian Akehurst, CSP, that I can stand proud to be a snow & ice contractor. These mentors helped guide me and encouraged me to get involved, think outside the box, and become a snow & ice professional. Through my past 10 years of involvement with SIMA I have met some remarkable people. Everyone has something to offer this industry and the SIMA organization. When I joined, I never thought I would be writing this article as SIMA’s chairman of the Board of Directors. Now I challenge you. It’s time to come together as an industry and get involved beyond paying your membership dues. Help make a difference, become a leader, and mentor the younger generations to build a sustainable snow & ice industry.

Thank you to all of the members, volunteers and SIMA staff who contribute to helping make a difference for all snow contractors.

Jason Case, CSP is president of Case Snow Management, Inc., located in North Attleboro, MA, and board chair of SIMA.

The Ariens Power Brush Makes Snow Removal Quick and Efficient



In this presentation, Mike Stevens (SnowPlowNews) visits with Mike Halloran (Halloran Power Equipment) to discuss the Power Brush.

Whether you are a homeowner or a commercial snow removal professional, a snowfall means you have a busy day. As a homeowner, the time you spend clearing off your drive and sidewalks is time taken from more profitable endeavors. As a professional snow removal contractor, you know that time is money. A snowfall means plenty of work to be done. Efficiency is a powerful ally. The Ariens Power Brush is a tool you’ll be glad is in your arsenal.

Ariens Power Snow Brush
Ariens Power Snow Brush
Ariens Power Brush Features

Ariens Power Snow Brush is a winter weather power tool, perfect for snowfalls of ½ inch up to 4 inches.

1. Available in 28 inch or 36 inch models
2. Heavy-duty Subaru engine
3. 40 degree turning radius
4. Automatic Traction Control
5. Simple controls for easy to learn operation

The Power Brush is available with a host of additional options to make your work even more efficient. Check out more features on their website.

Ariens Power Snow & Debris Brush
Ariens Power Snow & Debris Brush
The Right Tool For The Job

The proper tool for the job makes for much more efficient work and a job well done. This tool is also useful throughout the year as a debris brush.

If you’ve used a snowblower, you know it’s a handy winter tool. You also know that they can leave a slushy residue or film that very easily turns into an icy mess. This is where the Power Brush earns it’s keep. Most snow falls are the ½ inch to 4 inch variety. On these jobs, the Ariens Power Brush can finish the work up to 4 times faster than a snow thrower. Leave the snowblower in the truck or garage and bring it out for the heavy snow falls. The Power Brush isn’t intended to replace the snowblower. It’s just another tool you’ll appreciate having at your disposal.

Let’s face it! You don’t use a hammer for every job. Unless, of course, your only tool is a hammer. When you need a screw driver, a hammer isn’t very effective. Both are useful tools, but they perform different tasks. You’ll find the Ariens Power Brush to be your go-to option for most jobs. When a blizzard blows through, you’ll want every tool working for you.

Commercial Snow Removal

If you are a snow removal contractor, the Power Brush will likely become a favorite because of it’s reliability, versatility, ease of use, and efficient performance. It handles circle drives and sidewalks quickly and thoroughly leaving no slick residue. Angle the brush to move the snow where you want it. Simple hand controls make this an easy task.

Ariens Power Brush is a heavy-duty tool for winter, but it’s also handy for debris removal throughout the year, making it a nice addition for the landscaper too. Leaves, grass clippings, dirt, and other messes are no match.

When winter weather rears it’s ugly head, fire up the Ariens Power Snow Brush and make quick work of it.

For more information, visit the Ariens website.


Brent Jarvis for SnowPlowNews